Avr
10
2014
(EN) An unprecedented measure of Youtube ad exposures, by iligo.
On the 10th of April, iligo and Google presented their brand new study.
Using an audio-matching technology, this protocol was used for the first time to measure the branding effect of advertising.
By installing an app on a panel of Youtube users’ mobile phones, we detected every exposure to a corpus of ads, and sent a questionnaire in the 2 minutes after each exposure.
This questionnaire allows us to know the context of exposure to the ad (where, in what environment, with whom…) and its effects.
Thanks to in-app audio matching, it is now possible to consult consumers in real time, at the moment of their exposure to a content, wherever, whatever the media they saw it on.
