The les Paul skill check
Advertiser
Objective / insight
- Develop the brand image and convince the guitarists to buy the 2015 Edition guitar designed by Bjorn Gelotte
Implemented strategy
- Creation of a musical test to be able to pre-order the 2015 edition LesPaul.
- The participants had to perfectly play a song that was imposed on them.
Technology implemented
- Integration of a database and an algorithm with the Shazam application in order to analyze the accuracy of the song played
Result
- Of the many participants, 250 of them passed the test.
- Following the campaign, a sharp rise in pre-order requests was recorded, the guitar finished sold-out before even being distributed in stores.
- The guitar were sold-out before even being distributed in stores.
