META, A NEW WOLRD
By Meta
Details
Advertisers :
- Meta Platforms or Meta is the new name of the parent company of Facebook. It is an American company created in 2004 by Mark Zuckerberg. This company is one of the most web giant and is mostly known thanks to its social media Facebook. In 2012, Meta has purchased Instagram and in 2014 has purchased Whatsapp and OculusVR.
- Note that “Meta” comes from a Greek word and means “Beyond”, indicating the futuristic motive. Its logo is the infinity sign.
Objective / insight
- Don’t call it Facebook anymore but Meta. Recently, Mark Zuckerberg presented a new project: metaverse. Combining different technologies with virtual reality, the creator of Meta wants to create a virtual world, a new universe in which it is possible to move freely, in a social environment. Note that this world will not be limited to a single company, but will be a collective project where everyone can collaborate.
Implemented strategy
- The virtual reality sector is booming, and the creator of Meta is taking a big step forward. “As our company’s goal is to promote the metaverse, we are changing our name to reflect our commitment to this future” explained Mark Zuckerberg.
Technology implemented
- The universe Meta promises people to meet friends, family, attend concerts, visit museums, work, and play in ways not yet imagined. And all this just with a virtual or augmented reality headset. Everyone will have their own hologram avatar and can change its appearance as many times as they like. In three dimensions or projected into the physical world, you will be immersed in a new universe and do things that seem impossible in the real world.
Results
- Currently, Meta is developing new technologies to create the metaverse. For instance, for the reality augmented, Meta is developing Spark AR, a powerful software.
