Blog

Objective / insight

• About 1.3 million people die in road crashes every year, an average of over 3,000 deaths a day
• An additional 20 to 50 million people get injured on the roads each year
• Behavorial changes are therefore necessary to make the roads safer

Implemented strategy

• To raise awareness about road safety issues, The World Health Organization analysed hundreds of thousands of car crashes and designed a body that could survive them all
• During 6 months, artists and specialists worked on a 60 kg sculpture, called Graham, that gives a vivid image of how a person able to survive all this crashes would look like.
• The sculpture has been placed in the state Library of Victoria, Australia. Interactive tools enable visitors to get more details on Graham’s legs, ribs and facial features