Raising Eyebrows and Subscriptions
Advertiser
Objective / insight
- The campaign deal with acquisition of a new audience for The Economist.
- Unlike past campaigns, it had to sell directly how smart the content was (rather than to know if readers were smart)
Implemented strategy
- Target potential of the magazine to deliver stimulating contextual banners that redirect them to articles
Technology implemented
- Programatic ads
- 1st party Data
- 3th party data
Result
- + 650,000 new targeted prospects
- + 5,000,000 exposed messages
- + 64,000 new subscribers
- £ 51.7 million is an ROI estimated £ 25 for £ 1 invested
