Details
- Agency : Comedy Central / Google.
- Place : USA
Search game by Comedy central
Details
Advertiser
Objective / insight
- The main objective is to promote the new season of the DailyShow and to present the new host Trevor Noah
Implemented strategy
- Comedy Central Responded to the questions of the fans around the Tv host with an innovative campaign that combined search ads and YouTube videos.
- to answer the most surprising questions of Internet users wanting to know more about Trevor Noah.
Technology implemented
- Identified the popular search themes associated with Google trend and Google adwords.
- TrueView and Lightbox ads have also expanded content coverage.
Result
- 38M impressions
- 2.8M views, The campaign had an impressive echo in the media
- An average completion rate of more than 85% for each video
