Every day a play
By Katona
Advertiser
Objective / insight
- Reconnecting a younger audience and improving the perception of theater Katona József (more current and more relevant)
Implemented strategy
- Every day during two weeks, creation of a play based on current events.
- Less than 8 hours, creating a story, set for a stages and costumes recording and publishing an one-minute extract downloadable from the news sites.
Technology implemented
- Using Learning Machine to identify the most consulted subjects that have been selected in order to realize the plays.
- Programmatic advertising to deliver the videos
Result
- More than 300,000 views recorded during the two weeks
- Number of people born after 1985 who bought a ticket : +137%
- 1 Million impressions
- Evrey 7th person in the country knows the campaign
