L'observatoire Data & Créativité by iligo | Air France app, your best travel companion

Air France app, your best travel companion

Applications providing help with transportations, have become increasingly popular. 3 billions of them have been downloaded in 2016 (+ 50 % compared to 2014)
Air France is facing fierce competition from low cost airlines and aims at differentiating itself by improving its customer experience
Air France therefore decided to upgrade its app and improve the services offered to customers

The data previously collected is now accessible by users and, thanks to the app, they can for example see how many miles they have been flying with Air France
The data is used to correct possible mistakes from partnering booking websites. For example, if a customer has always asked for vegetarian meals but for this flight, he will be notified by Air France
The entertainment resources are now available through the app during the flight. On top of that, if a passenger hasn’t finished watching a movie, he will receive a code giving him access during 72 hours to the end of that movie
The app now also provides information about travel destination from now on

Years of customer data have been aggregated
An algorithm has been developed to spot regular patterns through the customer database, such as choice of food
The Air France application has been upgraded and offers now information on previous flight history, provides insight on travel destinations, and gives access to entertainment resources

The app has been downloaded 5 million times (most downloads happened before the upgrade)
it has more than 1 million active users per month
it carries out 1 million check-ins daily