The Fire Performance
By Burger King
Burger King created a new AR campaign to give a special performance of the rapper Lil Yachty during the 2020 edition of the MTV VMA’s.
R U OK? : A life-changing conversation!
By R U OK?
The non-profit organization “R U OK?” is using an interactive JC Decaux panel that works with voice recognition to create conversations in order to help people that have been struggling with loneliness and other mental problems.
Video Shopping with Google
By Google
Google is testing a new mobile video-platform for the consumers to help them discover, evaluate and buy products through 90-minute videos from influencers already present on YouTube.
Gucci dresses our feet
By Snapchat
Snapchat has partnered with the luxury brand Gucci in its first sponsor campaign since the launch of its new augmented-reality feature. It allows Snapchat users to try 4 pairs of shoes from Gucci through the app.
Remote Cheerer
By Yamaha Corporaton
Yamaha Corporation has been testing an application to help sports fans to stay involved in sports’ game (we are mainly talking about football here) in this context of COVID-19, where it is forbidden to settle a sports game with an audience. Thanks to the Remote Cheer System, fans will be capable of sending their cheering and instant reaction to the players that will be able to hear them through speakers installed in stadiums. It will re-create an atmosphere of a match.
Design your own Air Max
By Nike
After successful attempts from Nike to interact with their global consumers through AR experiences such as the “Graffiti Stones”, Nike made another try by partnering with AKQE in Japan to make a to-draw magazine so that Nike fans can create their own versions of Nike Air to be seen in the application.
Let’s dance for a Whopper
By Burger King x Tiktok
Known for its atypical and particularly offensive communication towards its competition, the BK brand did it again, by partnering with TikTok to offer its community a way to order a cheaper Whopper while dancing.
My new assistant
By Carrefour x Google
Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.
Our Lifesaver
By Volvo
To help victims of heart attack, Volvo decided to equip its vehicles with an AED and to connect it to the national emergency call system. This way Volvo’s drivers can help victims in allotted time before irreversible damages.