Creation of new service for consumers to complement the core business of the brand
By Greenpeace
Greenpeace and the agency VMLY&R launched a campaign to make people aware about the changes that are going to happen on earth. For this, they used the famous game Grand Theft Auto and create a map where the city of Los Santos, well-known city of the game, is changed by the weather crisis. They invited the top fifty streamers in Brazil to promote this campaign and it resulted in a real success for the independent network.
By University of California San Diego
Researchers at the University of California San Diego have developed a mobile application that will eventually detect neurological diseases and disorders such as Alzheimer’s disease, ADHD (Attention Deficit Hyperactivity Disorder) and many others, through pupillometric measurements.
By Duke University
Researchers at Duke University have created EyeSyn, a program that allows to reproduce human eye movements, a very useful data to develop virtual reality and augmented reality programs that will be used in the metaverse. This is done while respecting people’s privacy since the programs use virtual eyes data and not human’s. The advantage of this innovation is that it does not require a lot of time and money to recruit and analyze eye movement data from hundreds of human participants. This then allows small companies to integrate the metaverse using EyeSyn virtual eyes directly, instead of going through many humans.
By ExxonMobil
ExxonMobil, one of the biggest oil company in association with the ER developer Groove Jones, have developed an innovative and necessarily application that enables to visualize complex carbon data in the aim of reducing CO2 Emissions.
By MNTN
The marketing software platform MNTN has acquired Maximum Effort Marketing to propose a service that creates and produces ads in a simple way. Thus, brands can launch multiple ads for a budget that suits them.
By Xiaomi
To compete in the smart glasses market, Xiaomi decided to extend its business by creating full independent glasses of your phone, called Xiaomi Smart Glasses
By Netflix
Mobile videos games? This is the new Netflix offer. Currently, this new functionality is tested in Poland with two Stranger Things games.
By WATRIC ENERGY RESOURCES
WALTY is a smart and autonomous planter, which will help you to watering your plants when you are not at home or when you simply forget to do it.
By BMW
To discover in an innovative way BMW car, the group launch BMW Virtual Viewer, a tool using Augmented Reality to see a range of Plug in Hybrid vehicles.