enhance the brand experience

Taco Bell has created a new service on its website and app that allows customers to send people tacos made by Taco Bell.

Memories has launched a new feature on its application that allows people to enter a message that can be read in no time by family and friends. The message behind it is to help people to regroup their most cherish memories somewhere safe to be consulted forever.

Zalando installs immersive augmented reality posters in Paris and give an opportunity to appear in an interactive gallery that can be seen in the Concorde district.

T-Mobile has created a robot arm connected with 5G technology that can draw a tattoo, being controlled at distance by tattoo artist.

Burger King created a new AR campaign to give a special performance of the rapper Lil Yachty during the 2020 edition of the MTV VMA’s.

The non-profit organization “R U OK?” is using an interactive JC Decaux panel that works with voice recognition to create conversations in order to help people that have been struggling with loneliness and other mental problems.

Google is testing a new mobile video-platform for the consumers to help them discover, evaluate and buy products through 90-minute videos from influencers already present on YouTube.

Snapchat has partnered with the luxury brand Gucci in its first sponsor campaign since the launch of its new augmented-reality feature. It allows Snapchat users to try 4 pairs of shoes from Gucci through the app.

After successful attempts from Nike to interact with their global consumers through AR experiences such as the “Graffiti Stones”, Nike made another try by partnering with AKQE in Japan to make a to-draw magazine so that Nike fans can create their own versions of Nike Air to be seen in the application.