enhance the brand experience

Canal+ decided to invite the Sun King himself to promote the final series of “Versailles”. They teamed with a group of historians and scientists worked for months on end, compiling data about the king, especially from his medical records. The data was then run through a voice simulation program and synthetic speech experts were able to recreate his voice. People now can even “talk” to him via a chatbot.

Greek chocolate brand Lacta combined branded entertainment, data and creativity during the 2018’s Valentines day by releasing a movie in which an AI tried to understand what love is and by launching a website where internet users could post things about love, thus helping the AI to gain valuable insights. 50% of Greek Internet users visited that website.

In order to ease travel preparations and attract tourists, the Tennessee Department of Tourist Development suggests trips and activities according to one’s social media profile.

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

In order to connect their latest SUV – the Kodiaq – with positive emotions and desirable lifestyles, Skoda showed four beautiful travel destinations on digital billboards in British cities, as well as the exact time people would need to reach one of those destination if they left right away in a Skoda Kodiaq.

Rather than using data to improve business’ performance, ING chose a more artistic approach by using algorithms and 3D printing to offer to the world a new paining in Rembrandt’s style almost 4 centuries after the death of the Dutch painter

Thanks to motion trackers and to an artificial intelligence analyzing patient movements, Sword Phoenix helps physiotherapists to supervise patients’ progress remotely and to even increase the performance of the rehabilitation programs.

Revieve, the digital beauty consultant analyses your selfies and, according to the results in terms of skin pigmentation, wrinkles or eye bags, delivers you personalized beauty product recommendations. On top of that, thanks to an AR program, you can visualize how your face would look like if you had used the recommended products.

The new updates of the Air France improve customer experience, for example by enabling passengers to see the number of kilometers they have been flying with Air France, by notifying them when the last order is inconsistent with the purchase history (for example if someone ordered a non vegetarian meal for the first time in 15 years) and by giving them access to the end of a movie during the 72 hours following landing

National Donut Day was originally established in 1938 by the Salvation Army to honor women who served donuts to soldiers during World War I. Dunkin’ Donuts, the #1 retailer of donuts in America, has been serving guests signature donuts for 67 years. For the National Donut Day of 2017, the brand partnered with technology firms to engage its core audience via social media.