Revieve, the digital beauty consultant
By Revive
Details
Advertiser
- Revieve, a Finnish start-up transforming the way consumers discover and choose beauty products online
Objective / insight
- Online sales of beauty products have a very high growth potential. They reached 8% in the USA in 2015; a 50% increase compared to 2011
- Revive therefore decided to develop a digital beauty consultant, available online through a chatbot or an app, and offline in retail shops
Implemented strategy
- Revieve ask the consumers to provide a selfie and to answer a few questions about skin color, age and skin type
- An artificial intelligence then analyses wrinkles, hyperpigmentation and other skin/beauty attributes
- According to the results, different personal care and beauty products are suggested to the consumer
- Augmented reality then enables consumers to see the effects the suggested products should have
- The digital beauty consultant is available through the Revieve app, on Facebook Messenger and in partnering retail stores
Technology implemented
- Large databases have been analysed to implement a facial recognition system, as well as an artificial intelligence
- Augmented reality is used to help consumers imagine the effects of the beauty products
- An app and a chat bot have also been developed
Results
- 88,701 selfies analyzed
- 465 032 products recommendations delivered
- +150% conversion rate, +18% retention rate, +35% basket sizes when online consumers use the digital beauty consultant
- 30 different companies have already chosen to work with Revive, including two of the top ten global beauty brands
