Étiquette : 1st Party Data
The Safest route
By Groupama
« The Safest Route » is a service developed by Groupama, its peculiarity is that he puts the priority on the safety road to choose.cBy pooling together Groupama’s local data and the French government accidentology data, …
Raising Eyebrows and Subscriptions
By The Economist
To seduce his new audience, The economist value the intelligence of its contents by creating an original contextual advertising campaign
Diving into Big Data
By Narrellan Pools
The manufacturer of swimming pool Narrellan plunges in Dated her(it) to identify the best moments to convert his prospects in customers