By Ford
Sleepy behavior while driving is the biggest cause of death among Brasilian truck drivers. Ford Truck wanted to find a solution to avoid sleepy behavior while drivers’ driving by integrating a safety device with real-time data collecting and algorithm into a cap, since statistics confirm that 82% of the truck drivers in Brazil wear caps on a daily routine.
By PFLAG Canada
Every day in the US, more than 4,000 students drop out of school and thousands of kids miss school because they lack clean clothes. The Care Counts project involved installing washing machines in schools in order to reduce the rate of absenteeism of at-risk student in the classroom. For this, each student had an identifier linked to his name to correlate with their current presence.
By ALS Association
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Most patients end up paralyzed in a wheelchair and forced to communicate via text-to-speech devices, typically with a default ‘computer’ voice. ALS Association wanted to change the way people live with ALS by giving sufferers the full use of their own authentic voices.
By The French Association of Journalists for the Environment (AJE)
The French Association of Journalists for the Environment gave a tangible experience of climate change to the world by simulating the taste of Bordeaux in 2050. The wine’s loss in refinement and elegance is supposed to spur people into taking ecological issues more seriously.
By The Times
The Times has once again demonstrated its expertise in news coverage by recreating, thanks to an AI and sound engineering, the speech John Fitzgerald Kennedy was supposed to deliver in Dallas on the 22nd of March, 1963. 1 billion editorial reach was one of the many consequences of this marketing campaign
By YUKA
Yuka scans things you are eating to help you eat better, from the nutritional table to the list of ingredients and additives. The app tells you via a very simple color code the impact of the product on your health: excellent, good, mediocre or bad. For all products with a negative rating, Yuka recommends alternatives of similar products that are healthier.
By Lacta
Greek chocolate brand Lacta combined branded entertainment, data and creativity during the 2018’s Valentines day by releasing a movie in which an AI tried to understand what love is and by launching a website where internet users could post things about love, thus helping the AI to gain valuable insights. 50% of Greek Internet users visited that website.
By Tennessee Department of Tourist Development
In order to ease travel preparations and attract tourists, the Tennessee Department of Tourist Development suggests trips and activities according to one’s social media profile.
In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.
By Carfit
In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.
In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.