Étiquette : Algorithm

Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs. People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.

Des & Co, one of more than 8000 Chinese manufacturers of jewelry in China wanted to stand out from the world of standardization and to provide customers with unique piece of jewelry when they’re having hard time choosing a special gift for lover. They launched CRAFTED BY HEART, a smartphone App that will detect user’s heartbeat then translate it into digital rendering of the ring. Different algoInrithm is used in order to ensure that no two pieces are alike and final products are produced by HD 3D printer.