Étiquette : Artificial Intelligence

McDonald’s and the agency GALERIA.ag launched a campaign to make the fast-food brand stand out between all the other fast-food chain. To achieve this, they used a growing technology: artificial intelligence. Using ChatGPT, their marketing campaign raised a simple question: “What is the most iconic burger in the world?”. To which, ChatGPT’s response was “the Big Mac”. This simple yet very impactful campaign suggested that even an AI recognizes the Big Mac as the best.

In our everyday life, algorithms dictate our lives in cultural matters. Fnac has decided to do the opposite of this strategy and has set up an algorithm that advises us on contents we would never have thought of through its unrecommended algorithm. This « anti-personalization » campaign opens minds, feeds curiosity, and brings back to the forefront the freedom of cultural choices that Fnac advocates.

The Mood Modifier from SOLO is a tool that allows you to change your mood. The first mobile app that senses emotions and selects customized music to help patients re-establish a sense of normalcy in their lives.

Zalando installs immersive augmented reality posters in Paris and give an opportunity to appear in an interactive gallery that can be seen in the Concorde district.

Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.

TF1 Pub, in partnership with the British start-up Mirriad, commercializes the In Video Adevrtising, which is a new technological solution that revolutionizes the traditional product placement. The solution allows brands to insert visual elements such as products, logos or posters directly in a TV content, for instance TV show or movie. On the contrary of the classical product placement, in video advertising technology is applied once the TV show is shot and edited.

Hearing-impaired people drive too, they are very careful and have extremely low accident rates. However, their problems still persist: they are too dependent on their sight and touch senses, and direction and different sounds may be misinterpreted while driving. Hyundai created “Quiet Taxi”, a car equipped with Audio-Tactile conversion and audio-visual conversion technology that can transform car horns, distance from obstacles and other external audio information into vibrations and LEDs lights on the steering wheel.

Petz launched the site Pet-commerce, which is the first site of e-commerce where dogs can buy things for themselves. The dog just needs to watch the products video, an artificial intelligence activated by facial recognition will tell, according to the position of dog’s ears, mouths and other signs, if the dog likes the product or not. The UI/UX of the site, as well as the products videos, have been adjusted to meet dogs’ vision and hearing frequency.

In China, young adults always bring gifts to their elder family members when they go back to hometown during the holiday of Chinese New Year. However, most Chinese prefer « healthy and practical » gifts such as foods, electronics or cosmetics, and clothing is not at the top of the gift list. Uniqlo wanted to remind Chinese people that clothes could also be a relevant part of the holiday, by using location-based coupons and AI powered Wechat campaign to send them gift recommendations with one-click order button.