Étiquette : Big Data

Dove raised awareness about media’s sexist quote by scanning all the comments they made on female athlete’s before sharing them on social media and digital on billboards. The quotes were followed by the message “Dear Media, when you only see a female athlete’s looks, you don’t see her at all.”

In order to improve road safety, The World Health Organization wanted people to understand how fragile human beings are on the road, and therefore designed Graham, a 60 kg sculpture that gives us a very vivid depiction of how our legs, ribs and facial features would have to change in order to survive on our roads.

Keemotion’s technology enrichs basketball fans’ experience by enabling them to watch more basketball games from home and by providing them with statistical data about the game.

The Bank of Åland launched the Baltic Sea credit card that, thanks to the Åland Index, estimates customers’ CO2 emissions and therefore encourages them either to reduce those emissions or to compensate for their environmental footprint.

Chinese New Year is a hard time for homesick chefs who should work at restaurants thus cannot reunite with their families. With precision targeting based on their social, search and behavior data, Knorr reached to professional chefs emotionally on this occasion via Wechat to engage them with personalized interactive contents.