Étiquette : Contextual Banner

In Canada the car is the fastest option when the road conditions are ideal. But when traffic and bad weather get in the way, the train becomes the best solution.  However, because of their unconditional love of cars, drivers tend to be overly optimistic about how long it actually takes to get somewhere by car, failing to factor real-time road conditions into their calculations. VIA Rail wanted to remind those drivers of the convenience of rail transport by sending them real-time message based on their traffic situation.

Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs. People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.

To reconnect with a younger audience, people under 30 years. A Hungarian theater decide to create mini plays which raise their subjects of preference on the Internet.

The Web agency Dialekta demonstrates its expertise in targeting on programmatic purchasing with an customizable digital campaign dedicated to the advertisers.

To seduce his new audience, The economist value the intelligence of its contents by creating an original contextual advertising campaign