Étiquette : data
MNTN, all in one
By MNTN
The marketing software platform MNTN has acquired Maximum Effort Marketing to propose a service that creates and produces ads in a simple way. Thus, brands can launch multiple ads for a budget that suits them.
The comeback of Uber self-driving cars
By Uber
2 years after Uber suspended all its self-driving car tests following the fatal accident of a pedestrian, the brand resumes their tests in San Francisco s streets. Uber is using new technologies in order to improve the detection and the tracking of pedestrians as well as cyclists. The self-driving cars will cruise city streets during daylight hours, each staffed by two front-seat safety drivers. The main objective is to make those self-driving cars safer than before.
Audience Planning
By Oui.sncf
Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).