By Zalando
Zalando installs immersive augmented reality posters in Paris and give an opportunity to appear in an interactive gallery that can be seen in the Concorde district.
By Snapchat
Snapchat has partnered with the luxury brand Gucci in its first sponsor campaign since the launch of its new augmented-reality feature. It allows Snapchat users to try 4 pairs of shoes from Gucci through the app.