Étiquette : Geolocalisation

In Canada the car is the fastest option when the road conditions are ideal. But when traffic and bad weather get in the way, the train becomes the best solution.  However, because of their unconditional love of cars, drivers tend to be overly optimistic about how long it actually takes to get somewhere by car, failing to factor real-time road conditions into their calculations. VIA Rail wanted to remind those drivers of the convenience of rail transport by sending them real-time message based on their traffic situation.

Greek chocolate brand Lacta combined branded entertainment, data and creativity during the 2018’s Valentines day by releasing a movie in which an AI tried to understand what love is and by launching a website where internet users could post things about love, thus helping the AI to gain valuable insights. 50% of Greek Internet users visited that website.

In order to ease travel preparations and attract tourists, the Tennessee Department of Tourist Development suggests trips and activities according to one’s social media profile.

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

Canon have decided to help all the photographers of NYC. The brand created interactive billboards who integrated different data to provide in real time the best advices to realize the perfect photos.