By Dilly Socks
To get 2 pairs for 1, the company Dilly Socks launched the #DillyGallopChallenge on TikTok, which consists of recording yourself galloping like a horse with socks on hands and feet. An original way to promote the new collection of socks of the brand.
By Zalando
Zalando installs immersive augmented reality posters in Paris and give an opportunity to appear in an interactive gallery that can be seen in the Concorde district.
By Google
Google is testing a new mobile video-platform for the consumers to help them discover, evaluate and buy products through 90-minute videos from influencers already present on YouTube.