Étiquette : Programmatic

Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs. People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.

To reconnect with a younger audience, people under 30 years. A Hungarian theater decide to create mini plays which raise their subjects of preference on the Internet.

The Web agency Dialekta demonstrates its expertise in targeting on programmatic purchasing with an customizable digital campaign dedicated to the advertisers.

To seduce his new audience, The economist value the intelligence of its contents by creating an original contextual advertising campaign

The manufacturer of swimming pool Narrellan plunges in Dated her(it) to identify the best moments to convert his prospects in customers