Étiquette : Virtual Reality

Pizza Hut unveiled a campaign based on the idea of « Newstalgia, » giving the brand’s classic features a fresh twist. Based on the augmented reality, it will be possible for you to play ‘Pac-Man’ on the pizza boxes.

Since 2001 more than 3 million children in the world have had one of their parents deployed and thousands of them lost a parent because of war. These children experience high rates of mental health problems. In order to help them during the crises, Vidax center assembled a team of health professionals and digital developers to create Ai Buddy, a set of characters powered by AI that support kids in the absence of parents.

The Gorillaz app not only enabled the band to draw consumers into their universe but also spurred the feeling of authentic experience, by offering to people worldwide the opportunity to be among the first to listen to their new album. As a consequence, the first sales week following the release of this new album has been the best in Gorillaz’ history.