By Burger King
In our days where people are surrounded by advertising, getting audiences to listen & engage with a TVC is a struggle. However, voice search through smart devices like Google Home is seriously disrupting the ad world. And those voice activated devices are gaining adoption within US House-holds, with many keeping these devices in their living rooms near their TVs. Burger King saw the chance to win people’s attention back to their TVC by “hacking” those smart devices.
By BETC Sao Paulo
In order to raise awareness about men frequently interrupting women during conversations, BETC Sao Paulo developed an app that analyses how many time female voices are being interrupted by male voices.
By National Geographic
For many soldiers, the transition home comes with unfamiliar stresses, conflicts, and situations. Natgeo decided to bringing mental health care into veterans’ homes. They teamed up with Google and former Air Force Psychologist, and release Bravo Tango, the world’s first mental health-focused voice-activated app made specifically for veterans, empowered by machine learning.