The next Rembrandt
By ING
Details
Advertiser
- ING, a international banking corporation operating in more than 40 countries
Objective / insight
- Rembrandt’s last painting is almost 4 centuries old
- Until nowadays, data has mainly been used to improve business’ performance
- INPG, in collaboration with Microsoft, the Delft University of Technology and the Mauritshuis Museum, therefore decided to use data to touch the human soul by offering a new AI-made Rembrandt painting to the world
Implemented strategy
- Rembrandt’s paintings have been thoroughly analyzed for example by calculating the average distance between the eyes of the people on the paintings according to gender and age.
- Algorithms have then been set up to draw a new painting in Rembrandts’ style.
- The project also aimed at promoting Dutch art in general
Technology implemented
- 3D scanning has been used in order to get a height map of the painting
- Algorithms have been developed to find patterns across Rembrandt’s numerous paintings
- 3D printing was necessary to follow percisely the algorithms’ instructions
Results
- More than 1 400 articles written
- 1.8 billion media impressions
- 12,5 million euros earned media value
