Details
- Agency : Jung Von Matt/Limmat Zurich
- Place : Switzerland
The SoundBook
By The NordSüd
Details
Advertiser
Objective / insight
- Revive the pleasure of reading.
- Create a new service to innovate the experience of reading
- Improve the sales of books for child
Implemented strategy
- Creation of an app to create a sound atmosphere.
- The app broadcasts sound and music for the story you read out aloud to your children
- To work it is enough to download the audio track of the book In the library of the app and to place your smartphone near of you.
- The app also joins a service to teach to the children to read. When they read correctly the app rewards them with music or sound
Technology implemented
- Via a voices recognition software, the app know exactly which parts of a story are being read aloud and plays the fitting sounds for each passage in the real time.
- When you read “Owl” your smartphone goes “Hoohoo”.
- An audio databank are produced to download all music and sound.
Result
- SoundBook app boosted book sales
- Became No1, in the App stores.
- 5 star consumer feedback and countless positive reviews.
- 92% of those who have downloaded the app use it while reading aloud.
- Sound Book itself will now be applied for a vast series of children’s books published by NordSud Publishing House.
