YUKA
By YUKA
Details
Advertiser
- Yuka, a French independent start-up
Objective / insight
- French consumers concern more and more about the product’s composition, but normally brands just indicate the most basic nutritional contents, such as calories, fat, carbohydrate and protein, on their packaging
- Yuka want to improve consumers’ eating habits by making them takes into account more specific nutritional criterias, the presence of additives and whether it is organic or not
Implemented strategy
- Yuka is an application where you can scan the bar code on your products and the app will analyze products’ impact on health
- Then the application will make a summary of your purchases over the last 30 days and visualize your food according to their impact on health
- When you scan a product that has a negative impact, Yuka recommends you a better equivalent product
Technology implemented
- The calculation method of the nutritional values is based on the recommendations of Professor Serge Hercberg within the framework of the National Health Strategy proposed by French State
- Products are listed in a database, directly energizable by users.
- Using an algorithm, every scans displays the product’s sheet and classifies it in category from mediocre to excellent
Results
- 4,7/5 stars over 12,000 views on AppStore
- More than 500,000 products evaluated
- Top 20 best free apps on AppStore (March 2018)
